The Secret which has made more people Millionaires than anything else:

Up selling and Cross- Selling Customers

Yes it’s true, most people make their million on the 2nd and 3rd sales. Now I’m under a bit of a time constraint so I’ll lay it out as simply as possible. If you were to crunch the numbers and figure out that on average 60% of your customers buy three products from you for a total value of $300. Then wouldn’t that mean you could afford to offer a discount on your initial product in order to make more sales to increase your back end. When you figure out what you average customer is really worth over a life time in enables you to fully appreciate the importance of offering your customers value.

Now what you have to remember is that price is not always the number deal maker which determines whether or not you make the sale. Value is an important deal maker and value can only lie in the eye of the buyer and will differ from buyer to buyer and will also depend on value offered by other products in the market place. A good way to add additional value to your initial product is to give them a trial or component of one of your 2nd phase products which you are trying to up sell them to. Whether it be a part of a dvd, audio CD, book, software, wine it’s easy to give your buyer additional value whilst at the same time enticing them to buy your 2nd phase product. The advantage of this method is that there is only minimum expense to you.

Talk soon

Pete Laurent