Offering Freebies vs. People not valuing what they don’t have to work for
Now what I’m going to suggest here doesn’t not conform to what you might here from a lot of the so called gurus in the marketing community which is good because I like controversy, in fact I love it. In fact I’m going to do as far as to say that what a lot of so called marketing gurus do is devalue their actual product by offering so many freebies. What most of these so called marketing gurus do is spam there product everywhere possible for months and months on end using every possible marketing technique they can conjure up until people start to get pissed of at their antics and their sales start to fizzle at which time they go onto the next LATEST product.
They usual offer some KILLER free ebook that promises to teach you everything you need to know about making money. The only problem with this is that even if the ebook did have the secret killer technique to make you a million never few would follow through with it as people don’t value what they don’t have to work for. It’s pure human nature, that’s what makes all great sports people great is that they have to work for it. If it were no work then everyone would be a Michael Jordan or a Donald Trump and of course if there were no risks then everyone would be. Of course Michael Jordan knew that if he never became a great basketballer he’d have to work in a norm job and sure Donald Trump knows that if he makes a bad real estate blunder he could lose his entire portfolio but with every decision there is some level of risk evolved. The bottom line is that the more effort you’ve put into something the more likely you are too take that risk. Think about this for a moment, you take the risk to pay for a Jay Abraham seminar and it costs you a few thousand plus flights and accommodation for a few days are you going to value your time at the seminar more than a FREE seminar with Jay? God yes! People don’t value what they don’t have to work for.
Back to the example of internet marketers and their mailing list. Think about this they may have a list of 10, 000 subscribers but how many of them are really brand loyal? The sad fact is that most of these subscribes will either get annoyed by the large volume of emails or take the person for granted for giving away too much value in FREE gifts. In my opinion it’s better to offer FREE gifts to those on your list who are already customers as a way to reward and thank them and also as a way to encourage the purchase of more of your products. Because when you really take the time to consider what you are going you are actually training bad customers if you give away too much for FREE. They are developing the bad habit of not buying your product and you are continuing to reward them with more FREEBIES. Think about it if your new puppy shits on the floor do you give them a treat, no f#c^ing way! So why would you continue to give them freebies when they don’t buy your products?
Now it’s ok to offer a FREE seminar or make a FREE offer of some sort to create business I tell people to do that all the time. Just make sure you aren’t giving too much away that people start to take you for granted. Just offer enough FREE up front to give those interested in your product all the information needed to purchase your product. If the product is packaged in a way that it offers irresistible value and you have a risk reversal policy you will have no problems selling the product.
Now the fun really starts and FREEBIES really come in handy especially if you have relationships will a business with an adjourning product. You can give your customers a FREE trial of their product in wish you get a percentage of the sale if they buy the product, you can give a free trial or free section of one of your products, to up sell them. You can give them a FREE gift of some sort but most importantly don’t email too often as you want these offers to be valued and you also want them to solidify your relationship with your customer.
Signed with Success,
Peter Laurent
Now what I’m going to suggest here doesn’t not conform to what you might here from a lot of the so called gurus in the marketing community which is good because I like controversy, in fact I love it. In fact I’m going to do as far as to say that what a lot of so called marketing gurus do is devalue their actual product by offering so many freebies. What most of these so called marketing gurus do is spam there product everywhere possible for months and months on end using every possible marketing technique they can conjure up until people start to get pissed of at their antics and their sales start to fizzle at which time they go onto the next LATEST product.
They usual offer some KILLER free ebook that promises to teach you everything you need to know about making money. The only problem with this is that even if the ebook did have the secret killer technique to make you a million never few would follow through with it as people don’t value what they don’t have to work for. It’s pure human nature, that’s what makes all great sports people great is that they have to work for it. If it were no work then everyone would be a Michael Jordan or a Donald Trump and of course if there were no risks then everyone would be. Of course Michael Jordan knew that if he never became a great basketballer he’d have to work in a norm job and sure Donald Trump knows that if he makes a bad real estate blunder he could lose his entire portfolio but with every decision there is some level of risk evolved. The bottom line is that the more effort you’ve put into something the more likely you are too take that risk. Think about this for a moment, you take the risk to pay for a Jay Abraham seminar and it costs you a few thousand plus flights and accommodation for a few days are you going to value your time at the seminar more than a FREE seminar with Jay? God yes! People don’t value what they don’t have to work for.
Back to the example of internet marketers and their mailing list. Think about this they may have a list of 10, 000 subscribers but how many of them are really brand loyal? The sad fact is that most of these subscribes will either get annoyed by the large volume of emails or take the person for granted for giving away too much value in FREE gifts. In my opinion it’s better to offer FREE gifts to those on your list who are already customers as a way to reward and thank them and also as a way to encourage the purchase of more of your products. Because when you really take the time to consider what you are going you are actually training bad customers if you give away too much for FREE. They are developing the bad habit of not buying your product and you are continuing to reward them with more FREEBIES. Think about it if your new puppy shits on the floor do you give them a treat, no f#c^ing way! So why would you continue to give them freebies when they don’t buy your products?
Now it’s ok to offer a FREE seminar or make a FREE offer of some sort to create business I tell people to do that all the time. Just make sure you aren’t giving too much away that people start to take you for granted. Just offer enough FREE up front to give those interested in your product all the information needed to purchase your product. If the product is packaged in a way that it offers irresistible value and you have a risk reversal policy you will have no problems selling the product.
Now the fun really starts and FREEBIES really come in handy especially if you have relationships will a business with an adjourning product. You can give your customers a FREE trial of their product in wish you get a percentage of the sale if they buy the product, you can give a free trial or free section of one of your products, to up sell them. You can give them a FREE gift of some sort but most importantly don’t email too often as you want these offers to be valued and you also want them to solidify your relationship with your customer.
Signed with Success,
Peter Laurent
1 comment:
Nicely put...
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